Fisher-Price Toy Museum
In the midst of Covid when working through production was a major challenge, to celebrate Fisher-Price’s 90th birthday, we came up with creating a toy museum on Instagram. Spanning over nine decades, the museum showcased Fisher-Price’s history and even included a gift shop. It was so charming and nostalgic that even despite no paid media, SNL talked about it and USA today picked it up. You can visit the museum here.
Role: Creative Manager
Agency: Wieden+Kennedy
Creatives: Cam Soane, Abby Christensen, David Trujillo
Creative Directors: Devin Gillespie & Heather Ryder
Art Producer: Andrea Bakacks
Production Co: Vacation Theory
Photographer: Leila Fakouri
Amanda Claire